Can-Am Helps Raise More Than $150,000 for Habitat Conservation

Valcourt, Quebec, October 27, 2025 – Can-Am, together with South Dakota’s Second Century Habitat Fund (SCHF), are excited to announce that their joint fundraising campaign has raised more than $150,000 to support wildlife habitat conservation and the preservation of South Dakota’s cherished grasslands. That amount will directly impact more than 2,500 acres of land.

The initiative centered around a raffle for a 2025 Can-Am Defender MAX Limited, custom built for hunters and outdoor enthusiasts, which Can-Am donated. The campaign ended this past weekend during the South Dakota Governor’s Hunt in Sioux Falls, where Can-Am joined Governor Larry Rhoden, his SCHF group, and business and community leaders to celebrate the shared success and commitment to conservation.

Funds raised through the raffle will directly support SCHF’s mission to conserve and expand grassland habitats across South Dakota, a critical effort that benefits wildlife, landowners, and outdoor recreationists alike.

“We’re incredibly proud to see what this collaboration has accomplished,” said Jeremi Doyon-Roch, Director, Global Marketing, Can-Am Off-Road. “At Can-Am, we believe in giving back to the landscapes that inspire adventure. Helping raise more than $150,000 for habitat preservation is a powerful reminder of what can happen when the outdoor community comes together.”

The raffle drew strong participation from outdoor enthusiasts, landowners, and conservation advocates across the U.S., all united by a shared respect for the land. 

“This was more than a raffle – it was a statement of shared values,” added Liz Kierl, Executive Director, Second Century Habitat Fund. “Every dollar raised will go directly into improving South Dakota’s grasslands and ensuring that our state’s outdoor heritage continues for generations to come. We’re so grateful for Can-Am’s participation and for everyone involved.”

This campaign represents Can-Am’s broader commitment to conservation and responsible recreation across North America. From South Dakota’s upland prairies to backcountry trails nationwide, Can-Am supports efforts that protect the natural spaces that make off-road exploration possible.

Highlights

• Can-Am and Second Century Habitat Fund raised more than $150,000 for South Dakota grassland conservation, which will impact more than 2,500 acres of land
• Funds support wildlife habitat and pheasant preservation across South Dakota.
• Campaign featured a custom 2025 Can-Am Defender MAX Limited raffle.
• Culminated at the 2025 South Dakota Governor’s Hunt in Sioux Falls.
• Reflects Can-Am’s commitment to outdoor recreation and conservation nationwide.

About Second Century Habitat Fund

Second Century Habitat Fund is a dedicated nonprofit 501(c)(3) committed to protecting South Dakota’s legendary pheasant habitat and the natural beauty of our grasslands. We’re more than a conservation group, we’re champions of an enduring sporting heritage, driven by the vision to preserve South Dakota’s outdoor traditions for future generations.

Our work is fueled by the passion of landowners, business leaders, pheasant preserve operators, and community advocates who serve on our Board of Directors. Together, we’re creating lasting change by raising funds, educating landowners, and supporting vital conservation projects that sustain pheasant populations and enrich South Dakota’s landscape.

Learn more at www.sdhabitatfund.com.

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Pictured from left to right at the 2025 South Dakota Governor’s Hunt: Clayton Harris, Can-Am; Thomas Gaylor, Can-Am; Governor Larry Rhoden of South Dakota; Brian Manning, Can-Am; Doug Duran, Can-Am Brand Ambassador; Lyndsey Braun, Can-Am Brand Ambassador; Sal Roseland, Second Century Habitat Fund.